Clichés of industry situations and settings.Menus Icon Bar Menu Icon Accordion Tabs Vertical Tabs Tab Headers Full Page Tabs Hover Tabs Top Navigation Responsive Topnav Split Navigation Navbar with Icons Search Menu Search Bar Fixed Sidebar Side Navigation Responsive Sidebar Fullscreen Navigation Off-Canvas Menu Hover Sidenav Buttons Sidebar with Icons Horizontal Scroll Menu Vertical Menu Bottom Navigation Responsive Bottom Nav Bottom Border Nav Links Right Aligned Menu Links Centered Menu Link Equal Width Menu Links Fixed Menu Slide Down Bar on Scroll Hide Navbar on Scroll Shrink Navbar on Scroll Sticky Navbar Navbar on Image Hover Dropdowns Click Dropdowns Cascading Dropdown Dropdown in Topnav Dropdown in Sidenav Resp Navbar Dropdown Subnavigation Menu Dropup Mega Menu Mobile Menu Curtain Menu Collapsed Sidebar Collapsed Sidepanel Pagination Breadcrumbs Button Group Vertical Button Group Sticky Social Bar Pill Navigation Responsive Header.Overly distracting lens flares and other creative stylings that will take away from the subject of the photo.Sets that feel too sparce or not lived-in.Scenarios that are obviously not realistic use cases for Zoom products.Breaking the 4th wall (excluding Screen POV photographs).Create versions of photos that will also be appropriately representative for international regions (APAC, Japan, LATAM, EU, etc.). Be mindful of end use and localization. ![]() Cast a diverse set of actors in every aspect (race, body type, lifestyle, age, etc.).Ensure the moments represent candid and authentic interactions.the screen should not show a live meeting on a device with no talent present.) Device screens should match the photographed scenario (i.e.Make sure subjects look friendly and inviting. Lighting should feel natural, but not poorly lit.It's okay for a desk to look like it's being used, not immaculately set dressed. Regarding decor, consider the scene and how the subject might actually use the space.Consider set pieces and decor that fits the space in realistic ways. The environments should feel lived-in and authentic.a wide establishing shot should have the space in focus, while a device closeup can go more shallow to highlight the UI.) Use the appropriate depth of field for the story that the image is trying to tell (i.e.Include wide establishing shots, closeups for screens, and several POV expressions. Get full coverage of a scene to maximize the potential usage for photo sets.The photos should feel like a frozen moment in time. Use an observational, fly-on-the-wall approach.It’s clean design and many weight variations provide a solid typographic foundation to create typographic layouts that are highly legible, easy to read, and well-balanced.įollowing our typographic guidelines will enable you to create thoughtful hierarchies that are reflective of our brand. Happy Display is available in 7 weights (roman and italic).Īlmaden Sans is our secondary typeface and is intended for smaller typographic applications and body copy. It’s large, open counters and tall x-heights ensure a high level of legibility and make it perfect for both screen and print applications. Happy’s expressive character adds personality to our messaging and the design of its letterforms allows us to communicate clearly and effectively. It is intended for headlines and large-scale typography and is meant to evoke a sense of friendliness and approachability while feeling trustworthy and professional. ![]() Happy Display is our brand new custom-designed display typeface.
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